Google AdWords is a powerful tool for attracting new customers and growing your user base. It gives a merchant the ability to evaluate the effectiveness of a business campaign and make necessary adjustments if required.

X-Cart allows you to submit data to Google AdWords and access all advantages it gives via the Segment Integration add-on facilities.

To submit data to Google AdWords, you need the Segment Integration Add-on installed, enabled, and configured to collect data from your X-Cart store.

To configure Google AdWords via Segment, a store admin should:

  1. Open the Segment back end.

  2. Click Add destination on the Segment Overview page:

    add-destination-overview.png

  3. Choose Google AdWords from the list:

    destimation-choose-ga.png

  4. Click the Configure Google AdWords New button (any of them) to proceed further:

    configure-ga.png

  5. Choose the source site for data transfer:

    select-source-ga.png

  6. Follow the configuration procedures as described in Segment Docs:

    setup-guide-ga.png

  7. Enable the Google AdWords New destination when you are done.

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