Google AdWords is a powerful tool for attracting new customers and growing your user base. It gives a merchant an ability to evaluate the effectiveness of a business campaign and make necessary adjustments if required.

X-Cart allows you to submit data to Google AdWords and get access to all the advantages it gives via the Segment Integration add-on facilities.

To be able to submit data to Google AdWords you need the Segment Integration Addon installed, enabled and configured to collect data from your X-Cart store.

To configure Google AdWords via Segment a store admin should:

1. Open the Segment back end.

2. Click Add destination on the Segment Overview page:

add-destination-overview.png

3. Choose Google AdWords from the list:

destimation-choose-ga.png

4. Click the Configure Google AdWords New button (any of them) to proceed further:

configure-ga.png

5. Choose the source site the data to be transferred from:

select-source-ga.png

6. Follow the configuration procedures as described in Segment Docs:

setup-guide-ga.png

7. Enable the Google AdWords New destination when you are done.

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