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Google AdWords (via Segment Integration)
Google AdWords (via Segment Integration)

Learn how to enable data submission to Google AdWords from your X-Cart store.

Olga Tereshina avatar
Written by Olga Tereshina
Updated over a week ago

Google AdWords is a powerful tool for attracting new customers and growing your user base. It gives a merchant the ability to evaluate the effectiveness of a business campaign and make necessary adjustments if required.

X-Cart allows you to submit data to Google AdWords and access all advantages it gives via the Segment Integration add-on facilities.

To submit data to Google AdWords, you need the Segment Integration Add-on installed, enabled, and configured to collect data from your X-Cart store.

To configure Google AdWords via Segment, a store admin should:

  1. Open the Segment back end.

  2. Click Add destination on the Segment Overview page:


  3. Choose Google AdWords from the list:


  4. Click the Configure Google AdWords New button (any of them) to proceed further:


  5. Choose the source site for data transfer:


  6. Follow the configuration procedures as described in Segment Docs:


  7. Enable the Google AdWords New destination when you are done.

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