Google AdWords is a powerful tool for attracting new customers and growing your user base. It gives a merchant the ability to evaluate the effectiveness of a business campaign and make necessary adjustments if required.
X-Cart allows you to submit data to Google AdWords and access all advantages it gives via the Segment Integration add-on facilities.
To submit data to Google AdWords, you need the Segment Integration Add-on installed, enabled, and configured to collect data from your X-Cart store.
To configure Google AdWords via Segment, a store admin should:
Open the Segment back end.
Click Add destination on the Segment Overview page:
Choose Google AdWords from the list:
Click the Configure Google AdWords New button (any of them) to proceed further:
Choose the source site for data transfer:
Follow the configuration procedures as described in Segment Docs:
Enable the Google AdWords New destination when you are done.