Segment is a powerful data aggregation tool that automatically collects information about your store’s visitors, tracks e-commerce events, and sends the gathered data to apps for analytics, marketing, data processing, and storing.
Segment allows you to track various events in your store, such as log-ins, profile updates, category or product page views, shipping, payment methods changes, etc. You can choose which of the events you want to track.
The add-on collects information on all pages a user visits in your store. It works both for logged-in and non-logged-in visitors. Every registered user in your X-Cart-based store gets a unique numeric ID in Segment. All information related to the user (email, username, First/Last name, address, gender, etc.) is tied to their ID. Segment and all enabled apps automatically update user data in case of are any. If a user is not logged in and a store admin cannot identify them, you can still track the user events due to Anonymous IDs assigned to unregistered and non-logged-in visitors.
Though the add-on tracks so much data, it is absolutely invisible for your customers and lightweight for your server, having no impact on your store performance.
Segment is integrated with hundreds of data processing tools and applications, such as Mixpanel, Google Analytics, Localytics, etc.
To get a mighty tool to analyze your online store and customer behavior, you can connect your X-Cart store to Kissmetrics, a widespread behavioral analytics and engagement platform.
To advertise the goods you are selling and attract new customers, connect your X-Cart store to Google Ads and Pinterest.