Segment is a powerful data aggregation tool that automatically collects information about your store’s visitors, tracks e-commerce events, and sends the gathered data to apps for analytics, marketing, data processing, and storing.
Segment allows you to track various events in your store, such as log-ins, profile updates, category or product page views, shipping, payment methods changes, etc. You can choose which of the events you want to track.
The add-on collects information on all the pages in your store a user visits. This works both for logged in and non-logged in visitors. Every registered user in your X-Cart based store gets a unique numeric ID in Segment. All the information related to the user (email, username, First/Last name, address, gender, etc.) is tied to his ID. In case a user changes or adds any of these values, the information is automatically sent to Segment and further to enabled apps. If a user is not logged in and a store admin cannot identify them, you can still track the user events due to Anonymous IDs assigned to unregistered and non-logged-in visitors.
Though the add-on tracks so much data, it is absolutely invisible for your customers and light-weight for your server, having no impact on your store performance.
Segment is integrated with hundreds of data processing tools and applications, such as Mixpanel, Google Analytics, Localytics, etc.
To get a mighty tool to analyze your online store and your customers’ behavior in it, you can connect your X-Cart store to Kissmetrics, a widespread behavioral analytics and engagement platform.
To advertise the goods you are selling and attract new customers connect your X-Cart store to Google Ads and Pinterest.