X-Cart's Google shopping group tool allows extending the list of google product attributes included in the feed by assigning existing X-Cart product attributes to Google shopping groups. The attributes included in Google shopping groups stand apart from the other google product attributes included in the feed by default because different merchants can have these attribute values defined through different fields in X-Cart.

The list of groups included in the list by default is as follows:

  • brand: Use the brand attribute to indicate the product’s brand name. The brand is used to help identify your product and will display to users who view your ad. The attribute is required for each product with a clearly associated brand or manufacturer. The attribute is optional if the product doesn’t have a clearly associated brand (e.g., movies, books, music, and posters) or is a custom-made product (e.g., art, custom t-shirts, novelty products, and handmade products).

  • color: Use the color attribute to describe your product’s color. This information helps create accurate filters, which users can use to narrow search results. If your product has variants that vary by color, then provide that information through this attribute. For example, the attribute is required for Apparel & Accessories (166) products when targeting these countries:

    • Brazil

    • France

    • Germany

    • Japan

    • The United Kingdom

    • The United States

  • pattern: Use the pattern attribute to describe the pattern or graphic print on your product.

  • material: Use the material attribute to describe the main fabric or material that your product is made of.

  • size: Use the size attribute to describe the standardized size of your product. When you use this attribute, your ad can appear in results that are filtered by size. The size you submit will also affect how your product variants are shown. The attribute is required for Apparel & Accessories > Clothing (1604) and Apparel & Accessories > Shoes (187) products when targeting these countries:

    • Brazil

    • France

    • Germany

    • Japan

    • The United Kingdom

    • The United States

      If you submit a size through the size attribute, submit the size_system attribute to explain which system you’re using.

  • size_type: Use the size_type attribute to describe the cut of your product.

  • size_system: With the size_system attribute, you can explain which country’s sizing system your product uses. The sizing system that you submit will affect search, filtering, and how variants are shown in your ad.

  • age_group: Use the age_group attribute to set the demographic that your product is designed for. The attribute is required for all Apparel & Accessories (166) products when targeting these countries:

    • Brazil

    • France

    • Germany

    • Japan

    • The United Kingdom

    • The United States

  • gender: Specify the gender your product is designed for using the gender attribute. The gender information is used together with the values you provide for size and age_group to standardize the sizes shown to users.

  • google_product_category: Use the google_product_category attribute to indicate the category of your item based on the Google product taxonomy. Categorizing your product helps ensure that your ad is shown with the right search results. The attribute is required for all products in these categories:

    • Apparel & Accessories > Clothing (1604)

    • Apparel & Accessories > Shoes (187)

    • Apparel & Accessories > Clothing Accessories > Sunglasses (178)

    • Apparel & Accessories > Handbags, Wallets & Cases > Handbags (3032)

    • Apparel & Accessories > Jewelry > Watches (201)

    • Media > Books (784)

    • Media > DVDs & Videos (839)

    • Media > Music & Sound Recordings (855)

    • Software > Video Game Software (1279) (includes computer games)

      You can’t just provide the highest-level category for products in these categories, like Apparel & Accessories (166) or Media (783).

      If your product is in a required category or you’d like to help ensure that your ad is shown in the right situations, submit the category that your product fits into according to the Google product taxonomy.

If you need any google product attribute not included in the feed by default and not included in the default list of Google shopping groups to be added to the Google shopping groups dropdown, you can add it in the webroot/etc/config.php file on the server. The list of predefined additional google product attributes that can be enabled in webroot/etc/config.php is as follows:

  • condition

  • adult

  • tax_category

  • shipping_label

  • multipack

  • is_bundle

To assign attributes to Google shopping groups:

  1. Open the Google Shopping Group tab in the Google Product Feed section (Marketing -> Google Product Feed):

  2. Locate the product attribute that you want to assign to a group. Use the SEARCH bar to find the required attribute if applicable.

  3. Choose a matching group in the Google shopping group drop-down

  4. Click Save changes

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