The Google Product Feed add-on allows a store admin to generate a feed file to upload the store product data to Google Merchant Center (and not only to it) in the correct format (Google Content API for Shopping ads). Then, a merchant can use the uploaded data for promoting goods in Google Shopping Ads and other Google services.

To generate feeds, make sure the Google Product Feed add-on is installed and enabled as described in Installing Add-ons from X-Cart App Store.

Submitting feeds to Google Merchant Center requires a registered Google Merchant account.

  • If you already have an account with Google (like Gmail), visit merchants.google.com and sign in to become a Google Merchant.

  • If you don’t have a Google account yet, proceed to accounts.google.com and click "Create account" to register with Google. Then, follow the prompts to create a new Google Account. Once you have registered a Google account, you can proceed to create a Google Merchant account.

Learn more about Google Merchant Center and how to become a Google merchant.

For a proper automatic feed submission, configure the server to run scheduled X-Cart tasks.

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