Quite a common case in e-commerce routine is when a customer does not want to buy the product of his choice right at the moment and wants to keep the info about this product for possible future references. He may do this to wait for the upcoming discount offer or whatever else. Such cases are covered by the wishlist functionality that in X-Cart can be added by the add-on My Wishlist.

With the add-on “My Wishlist” installed and enabled, your customers can collect their favorite products into a single list. They can buy these products later, track them in the catalog and email the list to friends. Also, a wishlist makes their search through the huge amount of items easier. This counts for customer satisfaction and also increases the user-friendliness of your website.

The option to add a product to a wishlist is available on almost every page of your site where products are displayed:

product listing page

product details page

Once a customer adds a product to his wishlist this product is marked with a red heart icon.

product listing page

product details page

The wishlist page in the store frontend can be reached from:

  • the site header

  • the quick menu in the upper right-hand corner

The store admin can also check the customer’s wishlist in the Wishlist tab of a user profile (Users -> Users list) in the Admin area:

Offering wishlists is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn’t end up purchasing. Wishlists are mutually beneficial: they give customers an easy way to remind themselves of a product and help merchants measure product interest beyond a clear-cut sale.

Besides that wishlist introduces your site to new customers and many of them may get converted to buyers (if they are referred to) as the “My Wishlist” add-on also allows a customer to send an email to his/her friends or relatives with the product details and buying option.

The “send wishlist” option is available to a customer on the Wishlist page in the customer account of your store front-end.

The “send wishlist” option allows viral marketing for your website as another person gets to know about your website and products sold through it.

Wishlists can also encourage users to sign up for an account who would not have otherwise.

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