After importing product categories from your auto integration, you'll need to set up each brand you plan to sell. This ensures your imported products are correctly displayed and updated in your X-Cart store.

In this guide, we'll show you how to standardize brand names and IDs across integrations, choose how SKUs are generated, select product categories for import, set pricing strategies for each brand, and prepare for the import.

To view or update the import settings for a specific brand:

In next section, we'll explore what each menu option does.

At the top of the settings page, you’ll see the authorization status of the brand. This shows whether the brand is currently available for your store.

To authorize a brand with Catalog Providers like SEMA Data, you’ll need to contact the provider directly. Once approved, the brand will become available for import. Be aware, that brand authorization can be revoked, if you violate brand policy.

For warehouse distributors, you don’t need to manually request brand authorization. However, the Authorization status will still be displayed there to identify problems with brand availability in your store.

If a brand appears as Unauthorized, it typically means one of the following:

Brand mapping works like category mapping — it helps keep your product data consistent across all auto integrations.

The same brand can be listed under different names (or AAIDs) in different integrations. For example, AutoSync might spell it as Advanti Racing USA, while ATD might use Advanti Racing. Without mapping, X-Cart treats them as separate brands, which can clutter your store and confuse customers.

To avoid this, map your brands before importing products. In the General Info section, set a consistent brand name and AAID so all integrations sync correctly.

Enter the same brand name in the Name field for each integration that offers the brand. This helps X-Cart link them correctly and keeps your store organized.

The name you enter will appear to customers in your storefront.

The AAIA ID field works like the Name field — you’ll want to set one universal ID, ideally from the integration with the most detailed data.Then use that same ID across all your auto integrations to keep brand mapping consistent.

If the AAIA ID is missing or incorrect in any integration (for example, if it comes through as blank), the field will show Not defined.

Use Pricing Strategy section to control how product prices are imported and adjusted for the particular brand. This is an important section, as the pricing rules you set here directly affect your profits.

This table helps X-Cart set the selling price for each product in the brand. It checks which price types are available from the auto integration and applies your defined adjustment, ensuring you always sell at a profit – no matter which price is imported.

Use the Drag-and-Drop tool to prioritize which price type will be imported first into your store. If the highest-priority price isn’t available in the auto integration, the X-Cart will try to import the next available price in the list.

Toggle the on/off switch to enable or disable importing each price type from a particular integration. This is useful if you pull different prices from multiple sources— for example, MAP and Cost from Meyer, and Jobber from SEMA Data.

Use Price Adjustment field to apply markups or discounts to each price type you import from a specific integration in fixed amounts or percentages. However, your final price must not drop below the MAP (Minimum Advertised Price).

Depending on the integration type – Catalog Provider or Warehouse Distributor—you’ll see different price types you can adjust, each reflecting a different part of your supplier agreement or pricing strategy:

To protect your profit, you can also set a minimum margin (as a percentage or fixed value). If a price falls below your margin, we’ll automatically bump it up to meet the rule.

Use Import Settings section, to choose how SKUs are assigned to products imported from the brand, set up recurring price and stock updates, and schedule your next (or recurring) product information import.

The SKU is assigned during the first import of a new product and can only be changed manually afterward – so be careful when setting it up.

Use the Product SKU includes selector to control how SKUs are generated for imported products. You can choose to include the following information in the SKU:

You can also add any of these options to the beginning (Prefix) or end (Suffix) of the SKU. For example, with AAIA Brand ID JNSC :

Enable SKU delimiter toggle if you want to add a hyphen between prefix/suffix and MPN to separate values and make it more readable.

If you’re importing products from your first auto integration, these settings won’t affect the initial import, as all information will be imported automatically. However, they will be important for future re-imports. Learn more about how these options work in our detailed guide.

ASAP Network lets you import products designed for various vehicle types beyond just cars—such as marine vehicles, motorcycles, vans, trucks, ATVs, and more.

Use the checkboxes or the Select All / Unselect All options to choose which vehicle types you want to include in your import.

Here, you'll choose which product categories you want to import from the selected brand.

We explain how to use this section in more detail in Step 10: Importing Brands.

After adjusting the Brand Name and ID, setting your Pricing Strategy, and modifying the import and category settings, click Save Changes to apply your settings.

Repeat this process for each brand you plan to import from specific categories in every auto integration you use.

To make the list of brands cleaner, you can delete some of the brands you don't plan to works with. On the brands settings page click Delete Brand and Confirm the deletion when prompted. The brand will be removed from your store.

If needed, you can restore it later by re-importing brands from your integration.

Lastly, after setting up each brand, choose the product categories you want and run your first import. This will bring detailed product info – including fitment and pricing –into your store, so you’re ready to start selling.