After importing brands through your auto integration, you’ll need to set up each brand you plan to sell. This step ensures that your imported products are properly displayed and stay up to date in your X-Cart store.

In this guide, we'll show you how to standardize brand names and IDs across integrations, choose how SKUs are generated, select product categories for import, set pricing strategies for each brand, and prepare for the import.

To view or update the import settings for a specific brand:

In next section, we'll explore what each menu option does.

At the top of the settings page, you’ll see the authorization status of the brand. This shows whether the brand is currently available for your store.

To authorize a brand with Catalog Providers like SEMA Data, you’ll need to contact the provider directly. Once approved, the brand will become available for import. Be aware, that brand authorization can be revoked, if you violate brand policy.

For warehouse distributors, you don’t need to manually request brand authorization. However, the Authorization status will still be displayed there to identify problems with brand availability in your store.

If a brand appears as Unauthorized, it typically means one of the following:

Sometimes the same brand appears under different names in different integrations.

To avoid this, map your brands before importing products:

Repeat for other duplicates, using the Brand Mapping table as a reference:

This way, when you import products, brands data will be imported and saved correctly.

Detailed information about your store's Brand Mapping page is available here.

Enter the same brand name in the Name field for each integration that offers the brand. This helps X-Cart link them correctly and keeps your store organized.

The name you enter will appear to customers in your storefront.

The AAIA ID (or Automotive Aftermarket Industry Association Identifier) is a unique code that identifies parts, brands, or manufacturers. It helps ensure products match the right vehicles and often works alongside industry standards like ACES and PIES.

The AAIA ID field works like the Name field. Choose the ID from the integration with the most complete data in your catalog (for example, SEMA Data) and apply it across all integrations before importing products. Using one universal identifier keeps brand mapping consistent, as some integrations may not include this field at all.

An SKU (Stock Keeping Unit) is a unique code used to track products in your store. It’s set during the first import and can’t be changed for existing products after — so make sure it’s set up the way you want.

You have two main options for how SKUs are created:

Product prices can be set manually, imported via CSV import or calculated automatically based on pricing data imported via auto integrations and adjusted according to pricing rules configured in your store. If you want to use automated price calculation, you must adjust those pricing rules. Price management works differently in X-Cart 5.5.1.x and 5.6.x.

In X-Cart 5.6.x, a centralized price management system is used that allows you to flexibly configure rules determining how pricing data imported via auto integrations is used in the calculation of the final selling price. These rules determine which of the imported prices should be used and what adjustments should be applied to them.

This system is based on pricing strategies. You configure one or more pricing strategies, each defining how imported prices should be processed. These strategies are assigned to brands. You can use the same strategy for all brands or create multiple strategies and assign them to specific brands as needed.

When product data is imported, X-Cart receives price values from the integration (for example, cost, MAP, or other supplier price types). The configuration of the selected pricing strategy determines which of these values should be used as the base price for calculation and what adjustments should be applied before the final selling price is calculated.

When configuring pricing strategies in X-Cart 5.6.x, you can define rules that allow you to:

Detailed information on how prices work in X-Cart 5.6.x is available in the section Price management in X-Cart 5.6.x.

In X-Cart 5.5.1.x, pricing rules are configured in the Pricing Strategy section at the level of specific brands. These settings control how product prices should be imported from auto integrations and how they should be adjusted for the products of the selected brand.

The Price to Import table allows you to specify which price type should be imported and used as the basis for calculating the selling price. Each auto integration has its own set of price types that it can provide to your X-Cart store via import, and this set of available price types is represented in the Price to Import table. However, not all available price types will be imported — only one will be used, and you need to specify which price type that will be. The price type you want to be used must be placed in the top row of the Price to Import table. In case a price of that type is not available in the catalog and therefore cannot be imported, you can also specify fallback options in the subsequent rows of the table, arranged in order of decreasing priority.

It is possible to specify a price adjustment for each price type in the table. When a price of a particular type is imported from the auto integration catalog and used as the basis for calculating the selling price, the price adjustment ensures that the imported value is not used as-is, but instead with a markup or discount applied.

The settings also allow you to define rules for minimum margin and MAP policies.

In addition to the Pricing Strategy settings configured at the brand level, X-Cart 5.5.1.x allows you to define which source should be used to sell a product when it is available from multiple suppliers. A product can only be sold from a single active stock source at a time, which is selected automatically based on priority rules. The system automatically selects the highest-priority source with available stock and uses it as the active source for pricing, availability, and order fulfillment.

Detailed information on how prices work in X-Cart 5.5.1.x is available in the section Price management in X-Cart 5.5.1.x.

X-Cart can import various price types via auto integrations to use them for automated price calculation:

Use Import Settings section, to choose how Product names are generated when imported from the brand, set up recurring price and stock updates, and schedule your next (or recurring) product information import.

Control how product names are built during import from auto-integrations. This helps keep titles clear, consistent, and searchable. Product name formula is supported by most auto integrations — except for DixPerformance.

Use the Product Name Formula setting under each brand to choose the format you prefer. For example, for a PowerStop product called Rear Brake Pad with MPN Z23-1001, you’ll get:

If the imported title doesn’t include the MPN or brand name, but the selected product name formula does, X‑Cart will try to add that information from existing store data (including previous imports from other auto integrations).

If the data isn’t available, the title will not include this information.

If you’re importing products from your first auto integration, these settings won’t affect the initial import, as all information will be imported automatically. However, they will be important for future re-imports. Learn more about how these options work in our detailed guide.

ASAP Network lets you import products designed for various vehicle types beyond just cars—such as marine vehicles, motorcycles, vans, trucks, ATVs, and more.

Use the checkboxes or the Select All / Unselect All options to choose which vehicle types you want to include in your import.

Here, you'll choose which product categories you want to import from the selected brand. We explain how to use this section in more detail in the next article — Import Your Products.

After adjusting the Brand Name and ID, setting your Pricing Strategy, and modifying the import and category settings, click Save Changes to apply your settings.

Repeat this process for each brand you plan to import from specific categories in every auto integration you use.

To make the list of brands cleaner, you can delete some of the brands you don't plan to work with. On the settings page of a particular brand click Delete Brand and confirm. The brand will be removed from your store.

If needed, you can restore it later by re-importing brands from your integration.

Lastly, after setting up each brand, choose the product categories you want and run your first import. This will bring detailed product info – including fitment and pricing –into your store, so you’re ready to start selling.