The Google Analytics add-on allows connecting your online store to your Google Analytics account.

To access the add-on settings page, use the Settings link in the add-on card on the My Apps page in your store Admin area (Apps > My Apps).

The add-on settings page provides properties to connect your store and your Google Analytics account.

  • Google Analytics version: Select your type of Google Analytics account. Your options are GA4 (default value) and Universal Analytics. The rest of the settings will depend on your Google Analytics account type.


    NOTE: We strongly recommend configuring the add-on using the GA4 type of Google Analytics account for all new users.
    The Universal Analytics account type is intended for early Google Analytics adopters who migrate from older software versions.


  • Measurement ID (GA4 property): Use this field to specify your Google Analytics Measurement ID. See the Google Analytics Account Setup guide for details.

  • What are you tracking: Select the preferable instance. Your options are:

    • single domain;

    • one domain with multiple subdomains;

    • multiple top-level domains.

  • Enable eCommerce Google Analytics: Use the toggle to enable/disable submitting eCommerce data to Google Analytics.

  • Register purchase only on Paid status change: When enabled, X-Cart sends order data to Google Analytics when an order gets the Paid status. When disabled, X-Cart sends order data when an invoice page shows up to a customer, regardless of the order status.

  • API secret: Specify your Measurement Protocol API secret here. The field is required to transmit data on paid orders enabled above. See the Google Analytics Account Setup guide for details.

  • Debug mode: Enable the toggle to check all actions submitted to Google Analytics in a browser JS console.

Click Submit to save the settings when the add-on configuration is complete.

Google Analytics will collect statistics based on the settings you specified.

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