After choosing a theme/skin that defines your online store's basic look and feel, you can customize it to suit your unique brand.

The most basic customizations you can implement include changing the default store logo and favicon and removing the welcome text and banner on the storefront. These items come with the default X-Cart theme/skin and need to be removed or replaced with your images and text so your store site looks professional. In addition, X-Cart allows you to upload your logo image at the top of all the pages in your store. It serves as branding for your store site and links back to your store home page.

Once you decide what payment methods will be available in your store, check that your store gives your customers the correct information on that matter.

Since different people may prefer different words for the same meaning (like "shopping cart" vs. "shopping bag"), you may also find it useful to adjust the text elements on your store pages.

To ensure that links to your store pages are shown nicely when linked to from social networks, provide open graph images and meta tags.

To better capture your customers' attention, you can add banners to your store pages.