Since Shopper Approved uses the Google feed data format, you will need to install and enable the Google Product Feed add-on and generate a data feed using it.


To generate data feed, use the "Generate a feed and sync the settings" link on any Product Review add-on related page in your store's Admin area:

  • The add-on settings page

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  • Product and Category pages

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  • Merchant Review Survey page

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The data feed will be automatically imported to Shopper Approved, and you will be able to find a link to it in the Dashboard -> Product -> Integration section at ShopperApproved.

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Once the Google data feed has been submitted to ShopperApproved, your product reviews should become available in the ShopperApproved dashboard, where you will be able to manage them further.

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The reviews will be updated automatically every time you re-generate the Google feed in X-Cart.

Provided a customer survey has been enabled in the add-on settings, your store will prompt your customers to provide feedback after placing an order. They will see a pop-up screen on the invoice page in the storefront where they will rate their customer experience and answer the survey questions.

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It is also possible to leave feedback on a product directly on the product details page in the storefront. For example, a buyer can use the Reviews tab of a product details page for the purpose:

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All approved reviews are published in the Reviews tab of a related product details page.

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