Product Variations lets you create multiple versions of a product.

In comparison to product variants, which treat product versions as options, variations are set up to be individual products. They’re still connected to each other for easy management and browsing, but each variation has it's own SKUs, price, and stock.

Say you're selling rims. Each set comes in specific material, size, and fitment type. If you list products of the same model separately, customers would have to search what they need through unrelated products, that's inconvenient 😐:

Using variations allows you to group these products by classes and attributes they have in common. In our example that will be Size and Finish:

In this case, each variation will remain an independent product with its own SKU, price, description, stock, and other properties. However, they will be now linked together.

Connecting the same-model products through variations offers two key benefits: customer experience and stock management.

Customer Experience. Customers can view and switch between variations from a single product page. They can easily select a different size or color without leaving the page. This makes it much easier to view and purchase products.

Stock Management. You can manage linked product in one window and apply changes (like stock or price) to specific versions, such as offering a 10% discount on all Rotiform BLQ wheels in matte black.