For businesses to win market share and stay relevant, they need to consider many marketing strategies. Each marketing strategy can communicate the benefits and features of a product to a target market.

Marketing strategies are based on well-planned marketing campaigns along with other marketing tools that help a merchant connect with customers, increase brand awareness, and skyrocket revenue.

Marketing campaigns are defined sets of activities that promote a product or sale over a specific time through marketing channels like paid advertising, social media, and email campaigns.

One of the most common types of online marketing campaign uses advertising through popular social platforms:

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